Your Own Business Online Blog, Issue 1

Your Own Business Online, Issue 1

Monday, July 25, 2005

Publishers: Norm & June McHardy

Your Own Business Online
http://www.affiliate-zone.net

In This Issue:

Five Ways A Blog Helps You To Market Your Business
How to Boost Your Traffic and Profits with Content!

This is the first issue of this blog. It has been created as a helpful resource to online marketers like myself. I've been many years as a webmaster and I'm still learning something new every single day. The web is evolving so quickly that sometimes it's just hard to keep up with it so I scour the internet to gather some excellent guest articles to present to you which I trust will be as helpful to you as they have been to me. In this issue, the articles are about blogs and newsletters or ezines.

. . . . . June

Five Ways A Blog Helps You To Market Your Business

Want to advertise online without spending a fortune? Get a blog.

If you're an Internet marketer, you need a blog, because:

* a blog helps your site to rank higher in the search engines; and
* a blog expands your customer base.

Blogs are often called social marketing tools, because they let you interact with your readers via comments and permalinks (see the glossary below.)

What's a blog? Get up to speed here:
* http://www.blogger.com/tour_start.g
* http://en.wikipedia.org/wiki/Blogs

Let's look at five ways a blog helps you to market your business.

One: A blog helps your site to rank higher in the search engines

In 2003, when Google bought Pyra Labs, the company which developed Blogger, the reaction was Huh? At the time, blogs were seen by most as online journals, primarily maintained by the demented and teenage girls.

How times change. In 2005, companies small and large are using blogs to promote their businesses. This is because Google and the other search engines love blogs because of their constantly updated content.

Blog often, and you'll get more visitors and a good search engine ranking.

Two: A blog expands your customer base - you'll reach people you could reach in no other way

A blog helps you to reach people you can reach in no other way because your frequent updates mean that you'll automatically get niche visitors - those people who have no clue about you or the product that you're selling, but who happened to type in a search engine query that mentioned words you used in a single post.

Those niche visitors can become buyers, and this means that you don't need to struggle to get top listings in any search engine. Write (or link to) quality content, and your visitors will find you.

Three: A blog helps your site to differentiate itself

A blog is a form of stealth marketing. Therefore a blog doesn't need to be about the products you're selling. A blog can be about any topic that you're passionate about. Blog about your passion, and mention - in passing - the products you're selling. You can also link to them, but don't bother selling heavily - that's not what a blog is about.

Four: Like a diamond, a blog is forever

Although the most-visited blogs update often, some of them several times a day, that doesn't mean that you have post more often than you can fit into your schedule. Your permalinks (see below) mean that since your blog items are standalone pages, they're indexed by search engines in the same way that any HTML or other page is indexed - your blog items/ pages will continue to bring traffic even if you don't update very often.

Five: A blog attracts new opportunities

A blog makes your business visible. Your stealth marketing efforts will attract the attention of people who may become joint venture partners, or who will have other opportunities for you.

The time and energy that you invest in your blog can bring results beyond your wildest expectations. Create a blog - it's your hardest-working, and most cost-effective online marketing option.

GLOSSARY: Blog = Web log. Permalink = permanent link, an URL for a single blog post. Comment = blogs have a comments section, where readers can interact with the blogger and others.

Michael Murray is a 22-year old full-time Internet marketer with Cerebral Palsy who lives in sunny Orlando Florida. Need MORE TRAFFIC to your website or affiliate links? "Turn Words Into Traffic" reveals the secrets for driving thousands of NEW visitors to your website or affiliate links... without spending a dime on advertising!: http://www.marketlikeapro.com/words.html

How to Boost Your Traffic and Profits with Content!
by Mike Law

Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available.

Following is a list of 5 key ways that content can help build your traffic, subscribers, and customers starting today!...

1. Boost your search engine ranking and daily visitor count by posting keyword rich articles and content on your web-site. For example, if your business involves offering products and services related to fitness, posting fitness related articles and content will attract unlimited prospective customers on a regular basis!

2. Generate double or even triple the number of newsletter subscribers you do currently, simply by offering content in the form of "special reports" or manuals as bonuses for subscribing to your publication. People love freebies, so give them what they want and watch as your results increase!

3. Create an automated cashflow by using content to formulate multi-part email training courses with related web-site or affiliate links "sprinkled" throughout each course. Use an autoresponder service to automate the delivery of your training course (such as a 5 part training course delivered over a 5 day period).

Training courses can also serve as excellent bonus offers for your prospective newsletter subscribers.

4. One of the most important keys to a successful online business is not JUST having a list of mailing list or newsletter subscribers... It's about building a trusting relationship with your subscribers (ie, "cultivating" your list)...

By sending informative articles (content) to your list on a regular basis you will establish yourself as an expert on your topic of business, as well as gain the trust of your subscribers over time. As a result, your subscribers will be EAGER to take advantage of your "paid" product and service offers. (Just make sure that you NEVER take advantage of the relationship you develop with your list by offering products or services of poor quality just to make a quick buck!)

If there is one "constant" in Internet marketing, it's this: A cultivated list of subscribers is as good as money in the bank. Write that down and never forget it!

5. Another excellent way to generate no cost traffic is by submitting ready-made articles to "content hungry" web-site and newsletter publishers with your "resource box" attached. A resource box is nothing more than a little 3-6 line "bio" about you and/or your web-site - including a link to your site (or even instructions on how to subscribe to your newsletter)...

When submitting or offering your article(s) for reprint purposes, just make sure to specify that each article is to be reprinted "as is" with your resource box attached.

...Even one article can go a LONG way towards generating no cost traffic and visitors for you. Just imagine your article being sent out to a newsletter subscriber base of 100,000 individuals - many of whom will be reading YOUR included resource box and clicking on your URL to learn more about what you have to offer!

Well there you have it, 5 sure ways to build your online business exponentially with the help of articles and content...

With the declining effectiveness of many of the online advertising methods that we've relied on in past years, content is only strengthening its position as the ultimate KEY to generating unlimited traffic, subscribers, and customers!
support@wealthontap.com
Learn more about work

Mike Law is CEO of http://www.WealthOnTap.com a business aimed at helping individuals start their own internet businesses.

See you soon!
Norm and June McHardy
http://vigorandvim.com

Your Own Business Online

Your Own Business Online, Issue 1

Monday, July 25, 2005

Promotional Links

To Submit an Article

Archives

Our Other Blogs: