Internet Marketing: It’s All About Passion

by: Innocent Mwangi Gathungu
 

Vince Lombardi once said: ‘If you are not fired with enthusiasm,
you will be fired with enthusiasm’. To live life without passion is
living the life of a zombie – forever wandering without purpose or
zeal.

Passion is the fuel that fires up the engine of personal development
and growth. If this vital ingredient is lacking in your life, then it’s just
a matter of time before you become past tense – literally!

Internet marketing, and any other marketing for that matter, is all
about being passionate about the products and services you are
pushing. The cut-throat competition on the internet will annihilate
you within seconds if you are not passionate about the internet
business. The blatant in-your-face marketing techniques being used
by internet marketers are bound to leave you stuck-in-the-mud,
unable to decide whether to go home or hit the home run!

The famous artist, Michelangelo, when confronted with a piece of
marble, saw an angel trapped therein. When everyone else saw an
ugly piece of marble, Michelangelo saw a masterpiece of one of his
best works of art. And so, slowly by slowly, he started chipping
away at the rough edges of the rock to reveal the beautiful angel
within.

The Internet is like that piece of marble. You are the Michelangelo
of the internet. Whereas everyone else says it’s impossible to
make money on the internet, your passion tells you that beneath
the dime-a-dozen get-rich-quick scams on the Internet today, there
is a real opportunity to make enough money to make you
financially FREE! You may not have as yet figured out exactly how
to do this, but there is this inner voice telling you there is a gold
mine on the internet – all you need is to find it!

When I started dabbling in internet marketing, I knew almost
nothing about how to do business on the internet. However,
something kept telling me that there is a real opportunity to do
business and make money on the internet. Being from a third world
country, the possibility of doing business and marketing to anyone
in the world made the internet look very attractive indeed. I had
found my gold mine – all I needed was to look for the gold!

Before you engage in any venture, first and foremost establish
whether you have the passion for it. You may not have all the facts
or all the resources required, but being passionate about it ensures
that you hit the ground running. If you don’t have the passion for it,
don’t even start – even if you have all the resources!

According to ‘Chambers Twentieth Century Dictionary’, passion is
‘an enthusiastic interest or direction of the mind’. Passion therefore
has more to do with one’s state of mind towards something. If you
are enthused enough to undertake a certain project, then it means
that you have the passion to accomplish that project. Do you see
now why I say that passion is not about resources or technical
ability?

If you believe you can, you can!

There is no greater power in this world than the power of believing!
The journey to success is first of all won in the mind – the rest is
just technical! Walt Disney may not have lived to see the success
of his Disney land empire, but, as his wife testified during the
opening ceremony, he actually saw it! How? The whole Disney land
idea was birthed and constructed in his mind. The rest was
implementation.

Attaining success on the internet is not different. You must first of
all see yourself as successful before you can become successful.
Most people fail because they start off fearing they will fail. So,
before you even start an internet venture, honestly establish the
mental roadblocks which could be detrimental to your success.
Once you establish these roadblocks, start removing them one by
one and replace them with positive believe systems.

A paradigm shift: Changing your belief systems

Belief systems are those things that have for years been drummed
into your mind – consciously or unconsciously – such that you now
automatically accept them as absolute truths. Any other system of
belief that flies contrary to your system of belief is automatically
ejected (consciously or unconsciously) by your mind.

Before Christopher Columbus discovered that the earth was round,
everyone else hitherto took it for granted that the earth was flat.
With his momentous discovery, Columbus was able to effectively
shift the people from their earlier system of belief (that the earth
was flat), to the new-found belief system. I’m sure it was not easy
to convince everyone that the earth was round! However, because
he was passionate about his discovery, it was not difficult to
demonstrate to all and sundry – the naysayer included – that the
earth was indeed round!

If you are already fired up with passion, then you have already
made the crucial paradigm shift. Now lay out a plan and get your
tools out; and start toiling! Someone said ‘it will work if you work it’.
Work it! However, if your mind is still etched in the realm of
impossibilities and ‘I’m-not-sure-I-can-make-it’ syndrome, then it’s
time to reevaluate your long-held values and start replacing them
with the infinite possibilities of success. As you practice this
everyday, you will soon realize that what you thought as
unattainable is well within your reach.

About The Author
Innocent Mwangi Gathungu is a motivational and inspirational writer
and speaker. For more information and other articles like this one,
visit his websites at http://www.ssmk.net  and at
http://www.realopportunity.org .